Marketing

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0 height="100%"><tr> <td valign="top" width=230 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> Your Book --</div> <div> From Idea</div> <div> To Reality</div> <div> __________________</div> <bR> <div> <TABLE BORDER="3" CELLPADDING="3" CELLSPACING="3" WIDTH="189" BORDERCOLORLIGHT="#FF0000" BORDERCOLORDARK="#FF3300" FRAME="BOX" RULES="NONE" ALIGN="LEFT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=CENTER HEIGHT= 185 WIDTH="169"><div> New!!</div> <div> Skill Development Resources for</div> <div> Authors/Writers</div> <div> Editors</div> <div> Designers</div> <div> Small Publishers</div> <div> Self-Publishers</div> <div> Book Marketers</div> <div> <A HREF="skill_development_resources.htm" TARGET="_top" TITLE="Skill Development Resources"><B><U>Click here</U></B></A></div> </tD> </tR> </TABLE></div> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <div> <TABLE BORDER="3" CELLPADDING="3" CELLSPACING="3" WIDTH="188" BORDERCOLORLIGHT="#FF0000" BORDERCOLORDARK="#FF3300" FRAME="BOX" RULES="NONE" ALIGN="LEFT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=CENTER HEIGHT= 279 WIDTH="168"><div> New!!</div> <div> Skill Development Resources for</div> <div> Authors/Writers</div> <div> Editors</div> <div> Designers</div> <div> Small Publishers</div> <div> Self-Publishers</div> <div> Book Marketers</div> <div> Coaches</div> <div> Consultants</div> <div> Trainers</div> <div> Seminar/Workshop Leaders</div> <div> <A HREF="skill_development_resources.htm" TARGET="_top" TITLE="Skill Development Resources"><B><U>Click here</U></B></A></div> </tD> </tR> </TABLE></div> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> </td> <td valign="top" width="100%" BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <FONT SIZE="1" COLOR="#000000" FACE="Arial" ><IMG SRC="13c45560.jpg" border=0 width="325" height="86" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"> </FONT><FONT SIZE="1" COLOR="#888888" FACE="Buckingham" > </FONT>|     <A HREF="index.htm" TARGET="_top" TITLE="Home Page ">home</A></div> <DIV ALIGN="LEFT"></DIV> <div> <A HREF="about_us.htm" TARGET="_top" TITLE="About Us">About Us</A>   |   <A HREF="products_and_services.htm" TARGET="_top" TITLE=" Services"> Services</A>   |   <B>Marketing</B>   |   <A HREF="references.htm" TARGET="_top" TITLE="Client References">Client References</A>   |   <A HREF="contact_us.htm" TARGET="_top" TITLE="Contact Us">Contact Us</A></div> <div> Marketing</div> <div> On the <FONT SIZE="2" COLOR="#3300FF" FACE="Verdana" ><A HREF="products_and_services.htm" TARGET="_top" TITLE=" Services">Services</A></FONT> page we listed and described the basic operations needed to bring a book into being and to deliver a printed and bound copy into your hands. But there's more -- much more! </div> <bR> <div> In fact, <I>only 10% of the success of any book is attributable to the manuscript and the printed volume. </I>No matter how valuable it is -- entertaining, informative or instructional -- your products need to be marketed. That's the other 90%. </div> <bR> <div> And no matter who publishes your work, whether it's one of America's largest publishers or your own small business, <I>you -- as the author -- will have to carry most of the marketing burden on your own shoulders</I>. Sorry, that's just the way it is. The economics of the industry make it so, today more than ever. </div> <bR> <div> But the marketing effort can be much easier and quite productive if it's approached professionally, planned intelligently, budgeted creatively (think "guerilla marketing") and applied consistently over a reasonably long period -- months or years, <I>not weeks!</I></div> <bR> <div> If you hope to see your book show a profit  (ever!) you'll be living with it for a long time, so a good plan -- flexible and faithfully executed -- can go a long way toward converting your extraordinary effort and significant expense into income and profit, but only if you decide to make it so.</div> <bR> <div> <FONT SIZE="2" COLOR="#000000" FACE="Verdana" >Within our consortium of book experts are people with special skills in every marketplace -- all the way from bookstore to Internet, from non-bookstore markets (chain stores, newsstands, gift shops, museums) to large corporations, even to foreign markets and beyond -- and we'd be happy to introduce you to each other.</FONT><U> </U><A HREF="contact_us.htm" TARGET="_top" TITLE="Contact Us"><U>Click here to make contact</U></A><FONT SIZE="2" COLOR="#000000" FACE="Verdana" >. Let us advise you and refer you to someone who can help.</FONT></div> <bR> </td> <td valign="top" width=200 BGCOLOR="#CCFFCC" TEXT="#080000" background="1a4ac393.gif"> <div> <I>Literary Creative Services . . . </I></div> <DIV ALIGN="LEFT"></DIV> <div> <I>concept/development</I></div> <div> <I>editing, proofreading</I></div> <div> <I>book production, printing  </I></div> <div> <I>electronic bookmaking</I></div> <div> <I>  </I></div> <div> <I>Book Production</I></div> <div> <I>Services for . . .</I></div> <div> <I>       self-publishing authors</I></div> <div> <I>                 solo entrepreneurs</I></div> <div> <I>                     small publishers</I></div> <DIV ALIGN="LEFT"></DIV> <div> _______________________</div> <bR> <bR> <bR> <bR> <bR> <bR> <bR> <bR> </td> </tr></table></body>