Marketing

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Marketing

On the Services page we listed and described the basic operations needed to bring a book into being and to deliver a printed and bound copy into your hands. But there's more -- much more!

In fact, only 10% of the success of a book lies in the manuscript and the printed volume. No matter how valuable it is -- entertaining, informative or instructional -- it needs to be marketed. That's the other 90%.

And no matter who publishes your work, whether it's one of America's largest publishers or your own small business, you -- as the author -- will have to carry most of the marketing burden on your own shoulders. Sorry, that's just the way it is. The economics of the industry make it so.

But the marketing effort can be much easier and quite productive if it's approached professionally, planned intelligently, budgeted creatively (think "guerilla marketing") and applied consistently over a reasonably long period -- months or years, not weeks!

If you hope to see your book show a profit -- ever -- you'll be living with it for a long time, so a good plan, faithfully executed, can go a long way toward converting your extraordinary effort and significant expense into income and profit, but only if you decide to make it so.

Within our consortium of book marketing experts are people with special skills in every marketplace -- from bookstore to Internet, to non-bookstore markets (chain stores, newsstands, gift shops, museums, etc.), to foreign markets and beyond -- and we'd be happy to introduce you to each other. Click here to make contact.