Take the Fast Lane to Publishing Success!

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A very quick (but thorough!) course

for authors, aspiring authors

and entrepreneurs

Saturday, April 19, 2008

Scottsdale Center for the Arts

9:30 a.m. to 12 noon

(plus personal after-event follow up)

	Hi, I'm Paul McNeese, your host at this event. Creating and producing the book you've always wanted to write can be quick, easy, and maybe even profitable if you plan it well and "learn the ropes" before you waste time, energy and money to plunge into an industry that's noted for its uncertainties.
This streamlined "boot camp" will help to guide you through the maze of authorship, book production, marketing, promotion and publicity, and it will provide you with everything you'll need to get the job done -- well done! -- with the greatest chance for both literary and commercial success. Here are just a few of the key topics we'll cover with you:

Setting yourself up for success from the very beginning: the 3 steps that will assure it . . . and the 2 big mistakes that can destroy it -- and what you can do if you've already made one or both of the mistakes.

A fast and foolproof way to complete the nearly 150 steps it will take to realize your book dream -- it's easier than you think.

A new tool that will help you pull your ideas together and get the writing done FAST.

4 magic methods for effective editing -- and some advice about what NOT to do in the process.

Finding and following your proper path in the "quick-change" book business -- a decisionmaking tool for selecting a publishing method and nailing down your costs.

New media and publishing success -- what the Internet has become, where it's going, and why that's so very important.

Turning your book into a business -- how to sell every book for maximum profit with minimum investment and almost no work.

After the book -- what? -- Building a brand for your work and converting the brand into cash.

All this and much, much more -- including over $200 in take-home and confidential online bonus materials that will make your journey to -- and through -- authorship easier and more rewarding in every way.

Whodunnit? Roger Wyer has,

and he'll tell us about it.

Roger likes to do things the hard way - at least when it comes to self-publishing. A terrific learner, he believes he can do anything. And if given enough time, he can! Way back in 2004, Roger set out to write a book capturing his ideas and passion around organizational development, and thus transform himself into an official consultant (with book). But his muse had quite a different idea. Accepting the call to write Choosing Joy at Work launched an amazing journey of ups and downs, resulting in an actual book which actual people actually bought. Like any author, Roger always has several books in progress.

What's it all about?

It's about ideas -- big ones and small ones, every single one of which can move you toward your personal goal, no matter where you are in the process of making your dreams come true.

Here are just a few of the ideas that will move the conversation forward:

A book is never just a book -- it's always potentially more. You'll be amazed at the possibilities.

To be successful, the creative process of authorship should start at the end and work its way back to the beginning. We'll show you why that's true and how it works.

The reason you think you want to write is seldom the "right" reason -- and discovering the "real" reason will get you where you truly want to go. This will be the most imporant moment of the morning for you -- guaranteed!

Every act of authorship is a demonstration of courage, and everyone already has the courage inside but often doesn't believe it or trust it. If you don't believe and feel this at the end of the morning, we'll give you your money back.

Joltin' Joe Carroccio says, "Start promoting at home!"

The publisher of Arizona Goodlife News, Joe Carroccio is a man of many talents -- musician and singer, broadcaster, publisher. But he is also well versed in the needs of authors and writers, and his theme (which he coined even before Home and Garden TV) is, "Start at home!" For local authors, local recognition is the first step to regional and perhaps even national success. Joe will address a number of ways that you can attract attention to yourself and your book -- starting in your own neighborhood.

Who should attend?

If you've dreamed of writing a book, you should join us! You'll be with others who have the same dream and with people who have realized that dream or are well on the way -- and there is nothing quite as powerful as a shared dream.

If you've written a manuscript but don't know quite what to do with it (or if you've been trying to sell it without success), please do show up! We'll give you new insight into the publishing industry, including information about advances in technology that are changing the face of the book business so fast that it's making heads spin.

If you're a solo entrepreneur who just "knows" that a book can leverage your business and raise your success to a new level, come on down! Your instincts are correct, and we'll introduce you to people who can pave the way for you because they've already done it for themselves.

TV Producer Danielle Hampson focuses on

authors and entrepreneurs.

Scottsdale is home base for this dynamic producer and talk show host, whose many entrepreneurial ventures include ArizonaWebTV.com, where she produces "The Author Show." Danielle knows authors -- what they like, what they need -- how they can, indeed, succeed. And she will bring you at least a dozen wonderful, profitable ideas about how you can use the "new media" and the World Wide Web to build your book and your brand, as well as how to incorporate a multi-media approach to all your advertising, promotion and public relations efforts.

Marketing? Authors Don't Market!

If you believe this, don't show up! From the moment the germ of a book idea occurs to an author (the concept), a marketing plan should begin to evolve. And every author must understand that the marketing effort starts at home -- right here with you -- and it stays here throughout the life of the book!

We'll talk about -- and demonstrate -- a bunch of low-cost or no-cost marketing ideas that can bring you rewards you never thought possible -- and you don't need Oprah. For that matter, you don't necessarily even need bookstores -- which is a big relief for most of us because we know how tough it is to leverage shelf space in a brick-and-mortar bookseller operation today. Here's a sampling:

Book Review Options -- before and after publication, online and otherwise

Publication Parties -- a fun way to birth your book and get both local interest and free publicity right there where you live

Talks and Book Signings -- there are some vital, new ideas that are working well in this category. Don't miss them.

Local, regional and national PR -- ploys that don't require a PR pro to implement, just a computer, e-mail, a phone and a fax.

"Branding" yourself -- your book and everything connected with it can help you develop a good reputation and increasing sales of your book and your expertise.

. . . and that's just the beginning.

"Blogging" is not a dirty word --

but it is a misunderstood promotional goldmine

And that's precisely why we invited Dave Barnhart to spend a little time with you to explain and illustrate the enormous power that a blog can generate, locally and world-wide. It's not only a communication tool, but it can also be a feedback mechanism, a "brand builder" -- and it can even be the platform on which you can literally build a book and sell it as you write it! Fancy that. Don't miss this exciting presentation.

Your most powerful tool is

right in front of you!

It's your computer, and these days you can do-it-yourself (with a little help from the pros).

The "new media," most of which are centered around computer technology and the Internet, are rapidly eclipsing "traditional media" we all grew up with as the media of choice for bookselling (not to mention other related pursuits such as public speaking about your literary accomplishments or your business or profession).

Today, authors in virtually every genre and entrepreneurial people in many professions are building their reputations and "branding" themselves via the "online options" we'll be revealing, explaining and demonstrating in this jam-packed presentation.

Have you considered the selling power of:

Your Website -- it's not as difficult or expensive as you think, and every author must have one (or more)

A Newsletter -- if you make news, share it -- a great way to pre-sell a book you haven't even written yet!

A Blog -- this medium is just getting started as a "powerhouse" networking and selling device -- and other people do most of the work!

Web Radio Programming -- appear as a guest or become a host -- it's easy either way.

Web Television -- yes, it's not only possible, it's relatively easy and remarkably inexpensive to find yourself on TV these days. You can even do it for free on You-Tube and its imitators (but be careful!).

Online Booksellers -- they offer so many more advantages than the bookstore down the block that you simply cannot overlook them!

Article Banks -- Put your writing on display in other people's newsletters, blogs, etc. -- it's free, and you can promote yourself and your book very effectively!

Social Networking -- LinkedIn, Facebook, MySpace and others can be remarkable sales tools if used in a professional way.

E-Bay, Google, Yahoo, Craig's List and other online advertising and selling vehicles -- now you can even sell locally and "on the cheap."

. . . We'll cover all these and more! . . . but you need to be here.

A book is a book -- and so much more --

it's a product line!

John Mahoney, proprietor of the uniquely named Ravenpheat Studios, specializes in helping authors expand the outreach and usability of their books by producing audiobooks from their work. Shazam! Automatic product line! Yes, every book is really a multi-purpose product, and the spoken word is one great way in which to extend your marketing viability and increase your profitability. Tune it on this -- it could give you a whole new market.

I'm sold -- how do I sign up?

That's easy. Click here

You'll be taken to a shopping cart where you can pay the $49 advance registration fee by credit card, electronic check, or through PayPal (no account needed).

Once you do that you will be entered into our resource database, and between now and April 19 you will receive a series of emails that will prepare you to get the most out of our morning together. We'll also keep you up-to-date on the people who will be bringing you the information that will make this event so valuable to you as you go through your authorship process.

Thanks for hanging in with us, and we look forward to hanging out with you on April 19.

The Fast Lane Team

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